- Angela Gonzalez-Rodriguez
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New York – Anne Crisafulli, SVP of Merchandising at Madewell, explains
to FashionUnited that “Our teams work to integrate sustainable practices at
every step of our denim’s lifespan, whether you’re purchasing a new pair of
jeans that are made at a sustainable factory or recycling old ones through
our longstanding recycling program with Blue Jeans Go Green.”
“By partnering with thredUP, a leader in circularity and the fashion
resale space, we’re able to encourage our customer to buy pre-owned and
keep our denim in circulation longer,” further adds Crisafulli.
Madewell keeps strengthening its competitive differentiators as
prepares to go public
Madewell shows thus their committed to employing sustainable practices
across their business and recognising the practice of circularity as an
important way to lessen waste and environmental impact.
J Crew Group’s denim brand Madewell has announced a partnership with
thredUp to offer ‘The Madewell Archive,’ a curated selection of pre-owned
Madewell jeans.
The idea is to further extend the lifespan of Madewell denim. ‘The
Madewell Archive’ is available in select stores in Austin, Chicago,
Nashville and NYC starting on October, 14 and will hit California’s stores
on November, 1.
Featuring a carefully curated selection of Madewell’s favorite past
styles that have been rerouted from thredUP, each pair has been
hand-selected, washed and refurbished, then placed back into Madewell
stores for customers to purchase and keep in circulation longer. Each pair
will be available for 50 dollars.
Image courtesy of Madewell.
