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Lori Loughlin’s daughter Olivia Jade’s YouTube comeback ‘raises questions about her credibility’, expert says

Lori Loughlin’s daughter Olivia Jade is planning a return to public life at a speed that may ‘hurt her credibility’ amid the college admission scandal fallout (Picture; Facebook/Getty)

Lori Loughlin’s daughter Olivia Jade Giannulli’s plan to return to YouTube so soon after her mother’s release from prison could ‘hurt her credibility’ with the public, according to a damage control expert.

The 21-year-old broke her silence about her family’s part in the college admissions scandal in December, during an appearance on Jada Pinkett Smith’s Red Table Talk.

Taking to TikTok weeks later, the social media influencer confirmed her YouTube comeback citing the demand from followers as her motivation.

PR expert Eric Schiffer, Chairman of Reputation Management Consultants, believes the rush back to her work as an influencer – while her mother and father are still paying for their crimes – could cause damage to Olivia Jade’s brand.

He told Metro.co.uk that the star’s apology had not been enough to help her get back in the good graces of the public as he explained: ‘Olivia Jade’s apology didn’t immediately fix her career. She’s still stuck in the muck of her and her family’s choice, that the public believe she was part of.

‘For some, there’s a sense that she’s feeding the public an ocean of lies, which is carnage to her brand. She didn’t secure a win with her performance.’

He continued: ‘Olivia’s strategy to rebuild her image is to both deny she’s a victim, but at the same time say she’s deserving of a second chance but has not put in the work. She wants to rely upon her elite entitlement to a second chance. And the public sees her as part of the problem.

‘If she was my client, I would have said, Olivia wait, there’s no benefit because influence marketing advertisers are not ready to invest in her brand when both of her parents just went to prison. Not going to happen.’

Eric explained his advice would be for Olivia Jade to wait longer and ‘allow time to heal’. He also suggested she ‘spend time helping kids without access to college execute entry within the rules.’

Lori and her husband were jailed after they paid for their daughters Isabella and Olivia Jade to get into university (Picture: Gregg DeGuire/WireImage)

Regarding her recent move back into limelight, he continued: ‘The choice is not a threat to the ultimate survival of her brand but certainly, it raises questions about her credibility. And hurting credibility can be the kiss of death with any brand.’

Olivia’s declaration to return to YouTube came just days after mom Lori was released from prison, after serving two months of her jail sentence.

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The Full House actress, 56, surrendered to the FCI Dublin facility, in California, over the controversy – after she was accused of paying $500k (£408k) to get her two daughters into the University of Southern California as part of the rowing team.

She pled guilty to conspiracy to commit wire and mail fraud and also received a $150,000 (£122k) fine and two years’ probation. 

Following her release, she still has to perform 150 hours of community service.

Lori’s husband, Mossimo Giannulli, is still serving a five-month sentence at a prison in Lompoc, California – and is scheduled for release on April 17, 2021.

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MORE : Olivia Jade returning to YouTube after mum Lori Loughlin released from prison

MORE : Lori Loughlin’s daughter Olivia Jade publicly apologizes for college admissions scandal: ‘We messed up’


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