The British Fashion Council has announced that London Fashion Week Men’s
(LFWM) will be collaborating with Camera Nazionale della Moda Italiana
during Milano Fashion Week Men’s in January.
The collaboration will be a “special activation” that will run from
January 11-13 during Milano Fashion Week Men’s (MFWM) that brings together
“young British creative talent with the best of Italian manufacturing in
the hotbed of commerciality of Milan”.
The move comes as LFWM falls so close to the New Year and the British
Fashion Council said that it wanted to “shine a light” on British talent
through an international activation in Milan that will include a catwalk
show, designer showrooms, digital installations and events.
During MFWM, A-Cold-Wall*, the BFC/GQ Designer Menswear Fund and NewGen
recipient, will show their autumn/winter 2020 collection at the Palazzo del
Ghiaccio. While located at Spazio Savona 56, the London show Rooms will
host an art installation designed by The Mill and produced by YouConcept,
“bringing the story of LFWM to new audiences”.
In addition, the British Fashion Council and Camera Nazionale della Moda
Italiana will present a selection of designers, both British and Italian,
who share a special affiliation with London as well as an evening cocktail
event for Italian fashion manufacturers and textile companies.
The project was conceived by Stefano Martinetto, chief executive and
co-founder of fashion business accelerator, Tomorrow, as a way to “further
showcase the entrepreneurial creative talent that London has to offer the
industry”, and will be support by the Italian Economic Development Ministry
and Foreign Trade Agency, with funding coming from the government and the
Italian Trade Agency, explained the British Fashion Council.
London Fashion Week Men’s heading to Milan for “special activation”
Dylan Jones, BFC menswear chair, said in a statement: “We’re bring LFWM
to life on a global stage, with the show dates being early in January this
season, we’ve decided to celebrate LFWM in further international
territories with a significant partnership with Milan, working across
cities in collaboration with Camera Nazionale della Moda Italiana.
“This partnership presents an amazing opportunity to champion British
businesses and give exposure to the brilliant talent that London has to
offer but we encourage you all to join us in London on January 4.”
Carlo Capasa, Camera Nazionale della Moda Italiana, added: “We are very
pleased about this year’s collaboration with the BFC. The collaboration
between both institutions is a precious opportunity for both of us to
establish a bridge between our cultures and to create a lasting
relationship that will surely be enriching for all parties involved.
“This project will give CNMI the opportunity to expand our borders and
to make Milan’s Men Fashion Week even more international. Having the chance
to host international-becoming stylists in Milan is an honour for us and we
are happy to prove we are up to this task. We hope that the possibility to
observe and get to know the promising students that will arrive from the
United Kingdom will allow everyone to have a peek at what the new
generations are developing and will give us insights on future trends. As
CNMI we are very looking forward to embrace the international audience to
Milan and to make everyone feel welcome during Milan’s Men Fashion Week.”
London Fashion Week Men’s will take place from January 4-6.
Image: Dylan Jones, Samuel Ross, Caroline Rush and Kevin Jiang at the
BFC/GQ Menswear Fund Award event courtesy of the British Fashion Council by
Darren Gerrish
