Levi Strauss president exits company to become CEO of supermarket chain

Roy Bagattini is exiting Levi Strauss & Co. after six and a half
years with the company to join Woolworths as its new CEO. Bagattini
has served as executive vice president and president of Levi Strauss
Americas since 2016 and will leave the position on February 16.

Woolworths is a South African supermarket chain currently led by
CEO Ian Moir. After serving the company for nearly a decade, Moir will
depart in February. Woolworths has not announced Moir’s reason for
stepping down.

“Roy has been a vital member of the team that led LS&Co.’s
turnaround. He is a respected leader whose insights and perspective
helped to shape our winning strategy,” Chip Bergh, president and CEO
of Levi Strauss, said in a statement. “Today, we are set up for
continued success. I am grateful for Roy’s contributions to the strong
foundation now in place at LS&Co., and I know that he will be a
high-impact CEO in his next role.”

Levi Strauss has announced that Marc Rosen, currently executive
vice president and president of direct-to-consumer, will take over
Bagattini’s roles. He will retain leadership of direct-to-consumer
business while leading the company’s commercial operations across all
brands and channels in the U.S., Canada, Mexico, Brazil and Latin


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