Fashion

Lanvin enters licensing agreement with Marchon Eyewear


Lanvin enters licensing agreement with Marchon Eyewear

Lanvin S.A. and Marchon Eyewear, Inc. have announced a long-term
global licensing agreement that encompasses both sun and optical
eyewear under the Lanvin brand name.

Marchon Eyewear will design, manufacture and distribute Lanvin
eyewear globally. The collections will be available in select
department stores, specialty stores, and premium sun and optical
retailers, as well as through Lanvin’s retail channels.

The first collections created under the new partnership is
scheduled for release in September 2020. Marchon Eyewear will create
men’s and women’s Lanvin eyewear collections, with a capsule
collection of four styles to be previewed in March 2020.

“I am delighted to announce this new partnership,” said
Jean-Philippe Hecquet, CEO of Lanvin, in a statement. “I am convinced
that the combination of Bruno Sialelli’s creativity with Marchon’s
strong expertise and global vision will assure great success to Lanvin
eyewear.”

Lanvin’s creative director Bruno Sialelli first collaborated with
Marchon Eyewear ahead of Lanvin’s recent Spring 2020 runway show
during Paris Fashion Week. Marchon Eyewear created sunglasses to
accompany the collection. These styles will be available exclusively
through Lanvin flagship stores.

“We are very proud to collaborate with Lanvin and contribute to the
brand’s future global growth,” said Nicola Zotta, president and CEO of
Marchon Eyewear, Inc. “Lanvin’s prestigious legacy and modern vision
have already begun to inspire our teams.

“We look forward to being a part of the forward momentum of the
Lanvin brand and working closely with Bruno and his team to realize
his vision, while extending our category expertise and positioning
within the luxury eyewear segment.”

Image: Marchon Eyewear



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