The “dad blogger” – aka Mark Hoyle, a father-of-two from Nottingham – matched The Beatles and the Spice Girls by hitting the festive jackpot three times, with his sausage roll-themed singles.
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Proceeds from the novelty hits raise money for food bank charity the Trussell Trust. But Hoyle, the unlikeliest of pop stars, told i that Don’t Stop Me Eatin’ would be his last tilt at the Christmas number one – unless Mariah Carey suggests a duet.
158,000 copies sold in opening week
Hoyle’s most successful song yet, Don’t Stop Me Eatin’ sold 158,000 copies to land at the Yuletide summit, comfortably displacing Carey’s All I Want For Christmas Is You.
The biggest opening week for a single this year, overtaking Billie Eilish’s No Time To Die, it was also the fastest selling single since Artists For Grenfell’s Bridge Over Troubled Water in June 2017. Unusually in the era of streaming, 94 per cent of LadBaby’s sales came from downloads and physical CDs.
“It’s unbelievable that people are still hungry for it. You’d think we’d be used to it after two years but it’s quite overwhelming. We’ll celebrate with champagne and sausage roll chasers,” Hoyle told i.
Food bank charity benefits
Last year, he topped the Christmas chart with I Love Sausage Rolls, a twist on I Love Rock ‘n’ Roll by Joan Jett. It followed his 2018 Christmas number one We Built This City …on Sausage Rolls, based on Starship’s 1980s glam-rock song.
Hoyle had not intended to go for the hat-trick. “We spoke to the Trussell Trust and they said they expected to hand out a food parcel every nine seconds this Winter.”
“We’ve now got a social media platform with 10 million followers, we thought it we can harness that raise some money for an incredible cause, whilst putting a smile on people’s faces, which everyone needs this Christmas, why not give it a go?”
Time to hang up his sausage rolls?
The 33-year-old, who lives in Hemel Hempstead and launched his YouTube channel in 2016 to document the pitfalls of fatherhood, said now was a good time to bow out of the race for Christmas number one.
“We don’t want people to get sick of it every Christmas and boycott it like they did when The X Factor kept getting to number one. That would reflect on the cause.”
“I enjoy doing it so much and we have the ability to change peoples’ lives. I’ll do it again if Mariah calls but I doubt she will.”
Hoyle warned: “I will never run out of sausage-themed songs. I can weave some sausage magic into any song.”
A late challenge from cult Essex punk act The K**ts – an expletive-laden protest track titled Boris Johnson is a F**king C**t – gatecrashed the festive chart, reaching number five.