- Robyn Turk
This year, Lacoste will be the most represented athleticwear
outfitter at the upcoming U.S. Open. This is the first time that the
brand will be seen so widely at the two-week tennis tournament.
Each of Lacoste’s ambassadors, Serbian athlete Novak Djokovic,
Russian athlete Daniil Medvedev and Spanish athlete Roberto Bautista
Agut are entering the tournament with a Top ATP ranking. The Lacoste
brand ambassadors are ranked at first, fifth and tenth
Djokovic wore a new Lacoste striated print in blue and black for
the first day of the U.S. Open. Lacoste has also designed a capsule
collection with Djokovic to allow fans to imitate the athlete will
wear on the tennis courts.
Lacoste has designed exclusive new men’s sport piqué polos for
Medvedev and Bautista Agut. These polos were created for greater
freedom of movement and feature a new graphic print with a ventilated
The U.S. Open began on August 26 and continues through September 8.