Keurig and Budweiser parent-company roll out $400 K-Cup system for COCKTAILS
- Drinkworks will allow users to make single-use cocktails using at-home pods
- The machine, rolled out last November, will expand to three more states
- Retail price is currently $399 but can be pre-ordered for $299
Anheuser Busch and Keurig are moving forward with a plan to continue selling single-serve pods containing cocktails according to a report from the Wall Street Journal.
The Drinkworks machine, a collaboration between Anheuser Busch and Keurig Dr Pepper, was rolled out in November last year and will now expand to California, Missouri, and Florida according to the report.
The machine will be released in Missouri and Florida during the coming months and in California in 2020.
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The Drinkworks machine, a collaboration between Anheuser Busch and Keurig Dr Pepper, was rolled out in November last year and will now expand to California, Missouri, and Florida according to a recent report
Like Keurig’s popular coffee machine, the Drinkworks beverage maker allows users to make single-serve cocktails like mojitos, gin and tonics, margaritas, white Russians and more.
Altogether manufactures will offer 24 different drinks.
Drinkworks functions similar to Keurig’s popular coffee machines by adding water and carbonation to the pod which contains about a shot of alcohol.
Initial machines were piloted in St. Louis in November for $399 retail and can be pre-ordered now for $299.
Drink pods, which are sold separately and come in packs of four go for about $15.99 according to a report from CNBC.
Like Keurig’s popular coffee machine, the Drinkworks beverage maker allows users to make single-serve cocktails like mojitos, gin and tonics, margaritas, white Russians and more
Both companies are hoping that the machine will give them a shot of adrenaline as both Keurig and Anheuser Busch have contended with decelerating sales in recent months.
Previous ventures by Keurig to partner with other companies in developing their own machine have fallen flat.
A partnership with Coca-Cola which allowed users to make their own soda at home was discontinued a year after it was started.
