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Fashion

Jacket Required wraps up AW20 edition


British menswear trade show Jacket Required has just wrapped up its
latest AW20 edition which featured a new curated layout and an increased focus
on sustainability.

The show, which took place at the Old Truman Brewery in East London
between 22 and 23 January, received “positive and upbeat feedback” to its
new layout and increased focus on its sustainability, premium and tailoring
sectors, according to its organisers. Exhibitors and visitors were also
reportedly enthusiastic about the announcement that the upcoming edition will be held at the
iconic Saatchi Gallery in London.

Visitors to this edition included End Clothing, Asos, Article, John
Lewis, Urban Outfitters, The Project Store, Filati, Stuarts, Fenwick,
Natterjacks, Sefton, Anthropology and Harvey Nichols.

Showroom A, a dedicated space hosting a number of sustainable brands
such as Dashel, Conscious Step, Komodo, United Change Makers, Thalassophy,
Revolution and Raeburn, had a “buzzy atmosphere” throughout the show.

Christopher Raeburn told the organisers: “We’re a really proud British
brand. We’ve been going now for 11 years and we’ve found that there’s so
much more conversation around what we’re doing around responsible design;
the idea of remaking, recycling and reducing. We’re so proud that Jacket
Required has been so supportive in what we’re doing, it’s a really natural
alignment.

“We’re really pleased and proud with the space that we have here, and
we’ve already met some really good people this morning, so, so far, so
good. For us [exhibiting at Jacket Required] is a bit of a no-brainer. It’s
an opportunity to meet directly with all of the amazing British stores and
press that we have around the country and build the momentum really.”

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Jacket Required wraps up AW20 edition
Image: Christopher Raeburn at Jacket
required

Other highlights included family-run British brand Dashel showcasing its
new Helmets for Life collection, a range of eco cycle helmets using
recyclable materials; Italian men’s knitwear brand Alex Ridolfi exhibiting
its premium fine 18-gauge work knitwear; US brand Snowman New York
launching its functional outerwear which included a waterproof blazer; and
Swiss brand ON showing its AW20 Performance All Day collection which
featured its patented CloudTec sole and Swiss engineered speedboard.

Jacket Required wraps up AW20 edition
Image: Dashel at Jacket required

Alice Woods, buyer at Asos, said: “It is exciting that Jacket Required is
moving to Saatchi Gallery. Good to be a specialist and as a buyer, it is
great to see a concentrated selection of premium menswear brands.”

Adam Gough, event director for Jacket Required, said: “Firstly I want to
say a huge thank you to everyone on the team, our official sponsor Klarna,
and to all our incredible brands, who have helped create a successful and
inspiring show. It’s been positive to hear such great feedback on the
changes we’ve made to the show, and we are feeling really upbeat about our
future at the Saatchi Gallery.”

The next edition of Jacket Required will be marking the show’s debut at
the Saatchi Gallery between 22 and 23 July 2020.

Photo courtesy of Jacket Required



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