- Danielle Wightman-Stone
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Manchester-based fashion e-tailer ISawItFirst has donated “much-needed
supplies” as requested in an appeal by the Manchester Children’s Hospital
to support the NHS during the coronavirus outbreak.
Following the appeal, the online retailer has managed to source over
17,000 bottles of water, hand sanitisers, fizzy drinks, crisps, chocolate
bars, biscuits, cereal bars, toothpaste and toothbrushes, which will be
given to 20,000 frontline workers across the City of Manchester and
Trafford, who the brand states have been “working tirelessly during this
difficult and unprecedented time, as a small way to help their wellbeing”.
In addition, ISawItFirst also sent another 4,000 bottles of hand
sanitiser to University Hospital Birmingham and a further 1,000 have been
sent out to the online retailer’s customers, in a bid to “help those really
in need”. The brand advised customers to keep the hand sanitisers if
necessary or leave them on the doorstep of someone they knew in greater
need.
The fast-fashion brand also gave 400 T-shirts away to what it calls its
“loyal customers” with the slogan ‘In Is the New Out’ as a gift with
purchase, to highlight the government’s message to staying in will save
lives and protect the NHS.
This is the latest string of initiatives the brand has activated to
‘give back’ to those in need, last year the retailer swapped Black Friday
to ‘Give Back Friday’, with staff donating supplies to local homeless
charities and 1 pound for every order placed was donated to one of five
nationwide charities over Cyber Week, amassing more than 100,000 pounds in
total donations.
