s part of Oxford Street’s inaugural sustainable awareness campaign, the much-loved high street has teamed up with author and presenter Candice Brathwaite to launch the very first Oxford Street BEYOND NOW Edit.
It’s a 54-piece capsule collection featuring products from the responsible and conscious collections of over 30 Oxford Street brands, from Selfridges and Nike Town to H&M and John Lewis & Partners.
Candice wears: BDG recycled denim jacket, £56, Urban Outfitters (200 Oxford St, W1D 1NU); Ganni dress, £205, Selfridges (400 Oxford St, W1C 1JS); Matt & Nat Purity Sam cross-body bag, £65, John Lewis & Partners (300 Oxford St, W1C 1DX); Pandora Brilliance silver 0.15 carat teardrop chain bracelet, £250, Pandora (257-259 Oxford St, W1C 2DD); Air Force 1 Crater Flyknit shoes, £69.95, Nike (236 Oxford St, W1C 1DE)
Candice’s Beyond Now edits
Curated into nine key autumn-winter looks, all products are available in store from 15 September. Here’s our preview of the new-season outfits from the conscious collections…
Floral co-ord
Shop the look: blue bag, £17.99, H&M (174-176 Oxford St, W1D 1NX); short ribbed recycled cotton socks, £6.99, Tezenis (266, 270 Regent St, W1B 3AH); adidas Gazelle trainers, £70, schuh (200 Oxford St, W1D 1NU); vintage leather blazer, £99, Urban Outfitters; printed cotton top, £19.99, and skirt, £29.99, Mango (225-235 Oxford St, W1D 2LP)
Crayon brights
Shop the look: Brilliance 14k gold 0.50 carat TW sparkling teardrop stud earrings, £690, Pandora; wrap skirt, £29.99, Zara (333 Oxford St, W1C 2HY); relaxed cashmere v-neck sweater, £99, John Lewis & Partners; adidas Stan Smith Primegreen trainers, £75, schuh; The Diamond Story 18ct white gold 0.33 carat diamond ring, £1,699, H. Samuel (250 Oxford St, W1C 1DJ)
Stylish knits
Shop the look: Ganni recycled rubber Chelsea boots, £195, Selfridges; Matt & Nat Recycled Purity collection Sam vegan cross-body bag, £65, John Lewis & Partners; knitted dress, £34.99, H&M; Acne Studios Vally checked wool scarf, £220, Selfridges
Wardrobe essentials
Shop the look: BDG recycled denim jacket, £56, Urban Outfitters; Air Force 1 Crater Flyknit shoes, £69.95, Nike; Ganni dress, £205, Selfridges; Pandora Brilliance sterling silver 0.15 carat sparkling teardrop chain bracelet, £250, Pandora
Casual cool
Shop the look: Zig and Zag knot wrap, £4, Lush (175-179 Oxford St, W1D 2JS); food hair clips, £3.99, and rings, £3.99, H&M; green RI ONE hoodie, £38, and black mid rise flared jeans, £42, River Island (207-213 Oxford St, W1D 2LF); Teva sandals, £60, schuh; Parley for the Oceans Clean Waves sunglasses, £200, Selfridges
Modern retro
Shop the look: women’s mac trench in cream, £99, John Lewis & Partners; VEJA women’s V-10 logo-embroidered leather trainers, £125, Monica Vinader Siren large 18ct gold plated hoop earrings, £140, and Sandro long floral dress, £359, Selfridges; ring, £2.99, and patterned scarf, £6.99, H&M; Paris recycled microfibre balconette bra, £14.99, Tezenis
Vintage-inspired
Shop the look: Whistles speckled animal skirt, £59, ROOP satin bag, £75, and Frame cashmere crop, £350, Selfridges; pink earrings, £12.99, and grey headband, £9.99, H&M; Converse khaki run star hike recycled hi trainers, £90, schuh
Pattern perfection
Shop the look: patterned dress, £59.95, United Colors of Benetton (89 Oxford St, W1D 2EU); 998 Re Made trainers in pink, £200, New Balance (287-291 Oxford St, W1C 2DR); recycled jacket, £79.90, Uniqlo (311 Oxford St, W1C 2HP); C-Black watch, £108, Swatch (313 Oxford St, W1C 2HR); crawler earrings, £3.99, H&M
Timeless elegance
Shop the look: ribbed knit dress, £39.99, patterned scarf, £6.99, brown hat, £19.99, and chunky necklace, £12.99, H&M; AllSaints coat, £379, and Acne Studios cross-body bag, £850, Selfridges; Timberland Allington heeled boots, £120, schuh
For more information on the Beyond Now initiative, visit oxfordstreet.co.uk and follow @oxfordstreetw1 on Instagram and Facebook
