- Robyn Turk
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Indochino is trying its made-to-measure business model out on
sleepwear. The brand has specialized in men’s custom apparel since its
launch in 2007, mainly focusing on suiting and shirts before turning
its head towards casual wear quite recently
Its new line of men’s custom sleepwear allows shoppers to select
features and details including notch or rounded lapels, buttons,
pockets, cuffs and/or piping to their pajamas. The inaugural
collection, which has launched this week, takes inspiration from the
designs of the brand’s jacket linings. The varieties within the range
incorporate patterns and colorways such as Indochino’s Navy Polka Dots
or Floral Burgundy.
“Since we expanded beyond suiting into custom casual wear, we’ve
been inundated with great new product suggestions from excited
customers,” explained Indochino’s chief revenue officer, Peter
Housley, in a statement.
“The one that resonated with us most was, of course, PJs. Our
expansive range of bright and bold linings is an opportunity for
customers to show some extra flair.”
