- Marjorie van Elven
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Missoni, the Italian fashion house best known for its colorful zigzag
print, has partnered up with Adidas for a limited-edition collection of
running apparel and shoes including a zip sweatshirt, shorts, T-shirts and
UltraBoost sneakers featuring Missoni’s signature knitwear in three colorways.
Many of the items, which were released last weekend with prices between 110
US dollars (85 pounds) and 335 US dollars (258 pounds), are already sold
out on Missoni’s website.
“This collaboration started from the idea that both companies’ founders
were craftsmen that were constantly pushing the limits of their industry”,
said Missoni on Instagram. Ottavio Missoni, who founded the Italian label
in 1953, was a hurdler who competed in the 1948 Summer Olympics. Although
Missoni is no longer associated with sportswear, the label started by
selling wool tracksuits. Adidas was founded in 1924 by Adolf Dassler, a
German cobbler who got his start developing spiked running shoes for
athletic events. He got his big break when convincing US sprinter Jesse
Owens to wear his shoes at the 1936 Summer Olympics.
Pictures: Missoni Facebook
