- Don-Alvin Adegeest
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Shanghai Tang, the luxury fashion label where east meets west, has
appointed the founder’s daughter, Victoria Tang-Owen, as its new Creative
Director.
Founded 25 years ago by Sir David Tang, a London and Hong Kong-based
businessman, Ms Tang-Owens succeeds the role after Tang passed away in 2017.
Tang-Owens’ first task will be to develop the company’s lifestyle offerings
and reach a new audience, as she launches her first creatively helmed
spring summer 2019 campaign.
Shanghai Tang is owned by Italian entrepreneur Alessandro Bastagli, who
bought the business from luxury group Richemont in June 2017.
“It’s incredible to think that 25 years after my father founded Shanghai
Tang, I have the privilege of taking over as creative director of the
brand,” Ms. Tang-Owen said in a statement. “I am excited to refresh our
lifestyle offer, engage with our loyal customers and attract a new audience
with our unique take on Chinese luxury aesthetics.”
Photo credit: Shanghai Tang
