Few things are more exciting than discovering a new fashion brand, especially when it’s completely affordable come payday.
That’s why we’re so excited about NA-KD, an online fashion destination that’s been providing us with major outfit inspo lately. If you feel like you’ve been browsing Missguided, Boohoo and ASOS a little too much, then we present to you the perfect sartorial alternative: NA-KD.
Established in 2015, NA-KD is already one of Europe’s top 20 fastest growing retail companies right now. Chances are, you’ve already seen their products on your daily Instagram scroll, even if you didn’t realise it at the time.
Like most online fashion brands, the Swedish start-up have built a dedicated following on social media, constantly updating their channels with trending styles before they hit the high street.
The brand is already massively popular with fashion influencers, with some of the most recognisable style queens in the game showcasing NA-KD threads, including the likes of @thestyleseed, @idasjunnesson and @milenalesecret.
The site is updated with new arrivals daily (as if we needed another excuse to fuel our lunchtime shopping habit) and there’s free delivery and returns too.
Best of all though, the clothes are a complete steal. You can pick up a lookalike designer dress for around £30, a slogan tee for around £10, and gorgeous accessories from as little as £5.
If you find yourself swamped for choice though, one of the best features of NA-KD’s site is the ‘Shop Instagram’ section, where you can pick up the pieces that have already been tried and tested by the most stylish influencers around.
Hurry though, because it won’t stay a secret for long…
