- Danielle Wightman-Stone
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Fashion and lifestyle brand Hush has opened two new pop-up stores in
Ilkley, Yorkshire and McArthurGlen Designer Outlet Cheshire Oaks, adding to
its pop-up in Bluewater, Kent that opened earlier this year.
Hush first launched a series of regional pop-ups across the UK, in
London, Leeds, and Scotland last year, and the addition two pop-ups, which
will run for a duration of 6 months until January 2020, is a continuation
of this strategy.
Both pop-ups have been designed to recreate the online brand’s laidback
aesthetic and allow customers to purchase from the collection in a “warm
and welcoming environment”.
The relaxed, modern spaces have been furnished by Design Vintage and
feature neon artwork, created especially for the brand.
Mandy Watkins, founder and creative director of Hush said in a
statement: “We’re really excited to be launching the pop-ups at
McArthurGlen Designer Outlet Cheshire Oaks and in Ilkley. We know we have a
lot of fans of the brand in each location, so we look forward to meeting
them in person over the coming months, giving them the opportunity to try –
and hopefully buy – our beautiful collections and introducing some new
customers to the world of hush.”
