Huda’s first foray into the beautysphere was with her best-selling faux lashes in 2013. Having made them her trademark, it stands to reason that, on deciding to bring out a mascara, she made it her mission to create something that could stand up against the falsies. After five years of development, and she’s finally happy to share the dual-ended wand with the world. It launches tomorrow, and it already has a waiting list of over 100,000 people.
Thanks to my job, I’ve tried hundreds of mascaras, so I’m interested to see how this one compares.
The first thing to note, is this is dual ended, which already doubles your options. “One thing I noticed out of the hundreds of mascaras I’ve tested over the years, is that to get the most length and drama, you really need to use a volumising mascara combined with a lengthening mascara,” Huda explains. “Which is why we had to create two formulas and two wands.”
One end offers curl and length, with a slim, curved wand studded with gradiated bristles that get bigger toward the centre of the comb for an accentuated curl. The formula is infused with a fibre-infused wax that adds an impressive 5mm of length to each lash. Crucially though, it doesn’t clump. This dishes up incredible definition, for a long, delicate everyday flutter (and it’s magic on bottom lashes).
The other end offers maximum volume, with a flexible rubber, medium-sized wand that grips and coats every single lash. You can build up a sexier, clumpier finish with this that feels very glam. If you’re looking to amp up sparse lashes with a fuller-looking formula, this is the way to go.
Of course, you can combine the two. I started with adding oomph to curled and lengthened lashes by adding the volume on top, but I’ve found if I start with Volume, then go in with Curl & Length, it gives me full whopper lashes that also look defined. My advice? Have a play around to see what you like best.
I’m very impressed. Two wands, each with enough muscle to coax dinky, sparse lashes into a full on flutter whether you prefer delicate defined lashes or XXL volume.
Looking for something different? We’ve tried hundreds of mascaras to bring you the best. Looking for something more specific? Check out our lists of the best mascara for sensitive eyes and the best waterproof mascaras for 2019 (oh, and you may want to check out these micellar waters for quick and easy removal, too).
Plus, read all about how you can maximise your lashes and even encourage them to grow!