Video game

HP touts brainy benefits of video games in China campaign – Campaign Asia-Pacific


A growing body of research shows that playing video games, at least in moderation, is associated with mental benefits such as improved response times, spatial awareness, memory and even problem-solving ability. No respectable science has ever shown a connection between video games and increased tendency toward violence, by the way, but that’s a different story.

Anyway, HP and WiedenKennedy Shanghai have decided to play up the beneficial side of gaming in a new…



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