The finale of the NFL season has arrived with Super Bowl 2024 set to be one of the most glamorous and star-studded of all time. Here’s how and where to watch one of the most-viewed sporting events in the world.
Although it’s commonly known as Super Bowl 2024, its official name is Super Bowl LVIII (aka Super Bowl 58 or even the Taylor Swift Bowl) and the teams are battling it out to win the Lombardi trophy.
Who is going to the Super Bowl 2024?
Playing in the Super Bowl this year are the defending champions, the Kansas City Chiefs, led by Patrick Mahomes who will hope the team can go back-to-back since the 2004/2005 New England Patriots.
Hoping to spoil the party are the San Fransisco 49ers led by the last pick (aka ‘Mr. Irrelevant’) in his draft year, Brock Purdy. The team is looking to win their sixth Super Bowl trophy after a dramatic comeback win against the Detroit Lions.
What date is the Super Bowl 2024?
The Super Bowl will take place on 11 February and will be played at Allegiant Stadium in Las Vegas, Nevada – home of the Raiders.
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What time is Super Bowl 2024 kick-off?
The Super Bowl start time is 11:30pm in the UK and you can expect it to finish around 3am, depending on things like whether the game goes to overtime and other possible delays.
If you’re in the US, it is 6:30pm ET or 3:30pm PT.
Sky Sports
Who is playing the Super Bowl 2024 halftime show?
Following Rihanna’s performance last year, Usher will be taking the reins for halftime entertainment suer Super Bowl 58.
Read more about the Apple Music Super Bowl halftime show 2024.
How to watch American ads during Super Bowl 2024
As well as the game itself and the halftime show, there’s always plenty of hype around the adverts – sorry, commercials – that air during the Super Bowl.
They cost millions of dollars even for a short spot so the companies go to town on them, often with celebrity appearances.
For those in the UK (or just outside the US) you will need to watch the Super Bowl on the official Game Pass streaming service which is hosted on DAZN.
Don’t worry if you don’t have a subscription yet as you can get one for just 99p to watch the big game.
DAZN
What TV channel is Super Bowl 2024 in the UK?
If you’re in the USA, then you can simply watch the Super Bowl on CBS (and streamed on Paramount+) but things are more complicated in the UK.
There are many places you can watch the game, including broadcast TV and online streaming. Here are your options:
Sky Sports
It’s no surprise that Sky Sports will be covering the Super Bowl, and you can tune in on either Sky Sports NFL or Sky Sports Main Event channels (407 and 401 respectively).
Coverage starts at 10pm with build-up from Neil Reynolds and Co.
There are various ways of accessing Sky Sports and you don’t need a Sky Q box and satellite dish. The easiest way if you’re not already a Sky customer is to watch on Sky Now with a Sky Sports Day Membership which costs £11.99 – one-off payment with no contract.
Those with a Sky Glass smart TV can use various ‘hacks’ for the best experience including the Auto Enhance feature, Night Mode and a range of voice commands – including Taylor Swift’s viral “Karma is the guy on the Chiefs” line – to find the big game.
ITV
ITV
Last year the Super Bowl coverage on regular TV moved from BBC to ITV and it’s here that you’ll find it once again for 2024.
If watching via free-to-air TV is your preferred choice, then head to ITV One at 10:45pm for coverage. You can also watch it on the ITVX website and app if you prefer to stream.
Coverage will be hosted by Craig Doyle with analysis from Osi Umenyiora and Jason Bell.
NFL Game Pass on DAZN
As mentioned briefly earlier, Game Pass is the official streaming service for the NFL outside of America and it’s now found on DAZN.
The app is available for a range of devices, and you can sign up for just 99p to get access to the Super Bowl.
This will include the original US broadcast from CBS, the Halftime Show and, importantly, all the American Super Bowl commercials. There’s also plenty of other Game Pass content you can access including shows like Hark Knocks.
How to watch Super Bowl 2024 for free
In the UK, the easiest way to watch the Super Bowl for free is via ITV (either free-to-air broadcast or via the ITVX streaming platform) – details are above.
It’s not technically free, but the special offer on DAZN for 99p isn’t far off and means you get as close to the full American viewing experience as possible. Again, details are above.
Those in the US can watch for free on Paramount+ by signing up to a free 7-day trial.
Who are the favourites to win Super Bowl 2024?
At the time of writing, it’s close but the 49ers are the favourites to take home the trophy with odds of 8/11 according to Oddschecker. However, the Chiefs aren’t far behind with odds of 11/10.
How to watch the Super Bowl in 4K
If you’re in the land of the free, Super Bowl 2024 will be shown on CBS this year with the broadcaster showing the big game in 4K. However, this will be upscaled 1080p as it’s Fox that has proper 4K cameras.
Watch the Super Bowl from abroad
Services like ITVX and Sky Go are geo-restricted outside the UK, but that doesn’t mean you can’t watch the Super Bowl 2024 when you’re overseas.
If you’re not using DAZN which allows viewing abroad, all you need do is download and use a VPN service that will mask your IP address and make it appear to the app that you are in fact in the UK.
You just need to download and log in to the VPN, select a UK server and then use the service like you normally would.
We recommend NordVPN and Surfshark VPN.
