They scooped up the coveted gong for the Best Daytime Award at the TV Choice Awards on Monday.
And Holly Willoughby, 38, and Phillip Schofield, 57, continued to give viewers a reason to tune in, as they took part in a timbersport segment on This Morning on Wednesday.
Getting into the spirit of things, the co-hosts dressed in lumberjack as they took to a large chunk of wood with a saw outside of ITV Studios.
Stumped: Holly Willoughby, 38, looked fatigued as she took part in a timbersport segment on This Morning on Wednesday
After meeting a guy who has racked up the title of the ‘world’s quickest timbersporter’, Holly and Phil decided to try the sport out for themselves.
Holly looked sensational as she changed into a bulky red plaid shirt, black trousers and chunky black shoes.
To shield her pretty features, Holly added to the look with a pair of protective shades.
Holly then joined Phil, who also opted for a matching ensemble, and the pair got to work in front of a crowd of spectators.
Branching out: Getting into the spirit of things, the co-hosts dressed in lumberjack as they took to a large chunk of wood with a saw outside of ITV Studios
Trying out something new: After meeting a guy who has racked up the title of the ‘world’s quickest timbersporter’, Holly and Phil decided to try the sport out for themselves
Lumberjack: Holly looked sensational as she changed into a bulky red plaid shirt, black trousers and chunky black shoes
Fashion: To shield her pretty features, Holly added to the look with a pair of protective shades
Trying it out: Holly then joined Phil, who also opted for a matching ensemble, and the pair got to work in front of a crowd of spectators
The pair were seen taking to a huge piece of log with a giant saw, and worked together to swing it back and forth.
The wood-chopping activity proved to be hard graft for Holly as she was later seen sporting an exhausted expression.
While Holly appeared to be struggling, Phil was seen getting into the sport as he sawed away.
After regaining her composure following the segment, Holly flashed a huge smile as she sauntered back into the studio with Phil.
Team work: The pair were seen taking to a huge piece of log with a giant saw, and worked together to swing it back and forth
Gruelling: Timbersports proved to be a much more rigorous sport than Holly had initially anticipated
Apprehensive: Holly was seen flinching and hiding behind Phillip during the demonstration
Rigorous: While Holly appeared to be struggling, Phil was seen getting into the sport as he sawed away
This comes after Holly and Phillip couldn’t help boasting about their Best Daytime Award on This Morning the morning after the TV Choice Awards earlier this week.
The duo also made sure to dedicate their latest win to Piers Morgan, who was seething about his own ITV show Good Morning Britain losing out.
Holly and Phil were delighted with their big win, proudly showing off their trophy on Tuesday’s show, as Holly gushed to viewers: ‘Thank you guys for our new award!’
‘We won the Best Daytime Award for our fourth year in a row,’ Phil added before cheekily adding: ‘We thought we’d dedicate this year’s award to Piers Morgan!’
It’s over: After regaining her composure following the segment, Holly flashed a huge smile as she sauntered back into the studio with Phil
Gloating: This comes after Holly and Phillip couldn’t help boasting about their Best Daytime Award on This Morning the morning after the TV Choice Awards earlier this week
The pair then took a moment to watch Piers’ seething speech at the ceremony where he called Holly and Phil ‘snivelling b******s’.
A giggling Holly said of her rival’s remarks: ‘I mean, that was just fantastic, it’s the speech you want to give when you lose out on an award!’
‘So to Piers, who’s nickname is spittle and bile, if you want to pop in and hold the trophy, we will leave it for you. We love you Piers!’ Phil concluded.
Rival: The pair then took a moment to watch Piers’ seething speech at the ceremony where he called Holly and Phil ‘snivelling b******s’
A giggling Holly said of her rival’s remarks: ‘I mean, that was just fantastic, it’s the speech you want to give when you lose out on an award!’
