Fashion

H&M Group's Arket to launch on Zalando


H&M Group's Arket to launch on Zalando

H&M Group’s Arket is to launch on German online retailer Zalando.

The Stockholm-based brand will offer its menswear, womenswear and
kidswear collections on Zalando’s online platform from 21 August, and will
join Weekday and Monki as the latest H&M Group brand’s available on the
site.

“Our aim is to offer beautifully made design for everyday life. Simple,
functional and versatile pieces that are easy to integrate into your own
wardrobe or home, and that will last through the seasons,” Arket managing
director Pernilla Wohlfahrt said in a statement. “We’re very happy for the
opportunity to partner with Zalando and we look forward to presenting our
collections to their wide audience of conscious and curious customers.”

Boris Ewenstein, senior vice president supply at Zalando, said: “In
order to deepen our relationship with our customers, we focus on offering
the best fashion assortment. Arket’s broad sustainable fashion collections
are a great addition to Zalando’s offering. With the launch of Arket, our
customers benefit from an even wider range of Nordic fashion with a focus
on well-made, long-lasting products. We are very excited to strengthen our
partnership with the H&M Group and to welcome Arket onto the Zalando
platform.”

Launched in 2017, Arket currently has 21 stores across Europe, including
ones in Copenhagen, Amsterdam, London and Berlin, as well as a global presence
in more than 80 markets.

Photo credit: Arket



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