- Huw Hughes
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H&M has announced it has cut its catalogue business because the Swedish
fashion retailer wants to reduce its impact on the environment, and no
longer believes the catalogue is “relevant to today’s consumers.”
The catalogue, which dates back to the Swedish mail-order business
Rowells that was acquired by H&M in 1980, is currently published in 6 of
our 72 markets. But the company said that with 4,400 H&M-stores in 72
markets, and with online shopping in 48 markets, shoppers can now easily
find inspiration through other channels. The company also said it is
“dedicated to sustainability” and said the move will reduce the company’s
impact on the environment.
“We want shopping at H&M to be relevant, convenient and inspiring,” the
company announced on its website. “Shopping from a catalogue simply isn’t
relevant to today’s consumers and we have therefore decided to discontinue
our catalogue business.”
H&M’s final catalogues were published during the week starting 29
April.
Photo credit: FashionUnited<./>
