- Zenni Optical has been added as the Golden Guardians’ official eyewear partner.
- Members of the League of Legends Championship Series (LCS) team will wear Zenni prescription glasses, and Zenni logos will appear on the team’s jerseys.
- The companies will host an activation at the first LCS Summer Split competition on June 1, and also collaborate on future content.
League of Legends 
Championship Series (LCS ) team the Golden Guardians —the team of the NBA’s Golden State Warriors—has announced a new partnership with Zenni Optical.
The glasses brand is now the official eyewear partner of the Golden Guardians, and team members will use Zenni prescription glasses with Blokz blue light-blocking lenses, which the company claims can help combat eye strain during gaming sessions. Additionally, Zenni and Blokz logos will appear on the right sleeve of the Golden Guardians’ jerseys.
The companies will activate the new sponsorship deal with a tailgate event at this weekend’s first LCS Summer Split matches on June 1 at the LCS Studio in Los Angeles. The deal will also include collaborative content creation, as well as what the companies describe as social media and digital branding elements.
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“We are really looking forward to joining the Golden Guardians and play a valuable part in their team’s performance,” said Zenni head of partnerships Sean Pate, in a release. “We know gamers spend countless hours in front of their computers, and we’re advocating better eye health by offering affordable protective eyewear that reduces headaches, eye strain and uninterrupted sleep.”
Zenni Optical is the team’s third sponsor, joining Plantronics RIG 500 PRO Series and Madrinas Coffee. Zenni also sponsors LuxGaming, which competes in Halo and Gears of War , and is the official eyewear partner of the NBA’s Chicago Bulls.
