Fashion

Global-e names vice president of business development


Former Boden executive Mark Batty has been named as the new vice
president of business development for cross-border e-commerce specialist
Global-e.

Batty, the former Boden country director for Germany and the rest of the
world, will lead Global-e’s company-wide business development efforts, with
immediate effect. Prior to working at Boden, Batty served as country
manager for Russia and rest of the world markets for Asos.

He joins at a pivotal time for the company, as the business is currently
focusing on further global expansion after a successful first half of 2020
in which it achieved over 1 billion dollars in international online
sales.

In his new role, Batty will lead the expansion of the business into
additional European markets and the implementation of new features and
capabilities to enhance the services the company provides and to support
its 360° solution strategy.

Global-e’s technology provides brands and retailers with an end-to-end
localised cross-border e-commerce solution, and the company reported 100
percent growth in annual sales year-on-year as well as a 200 percent
year-on-year increase in new merchants joining the platform.

The ongoing global pandemic has also seen a rising demand for e-commerce
and cross border shopping, added the company, with retailers looking to
offer localised checkouts, versatile payment methods and multiple shipping
options.

Amir Schlachet, co-founder and chief executive at Global-e, said in a
statement: “We are very proud of Global-e’s enormous growth over the past
years, establishing ourselves as a trusted and effective partner for
leading brands and retailers looking to expand their cross-border sales.
Especially during these challenging times for the retail industry, we are
motivated by our advanced ability to help merchants drive global sales and
revenues, which has become a necessity in order to navigate these stormy
waters in the midst of a global pandemic.

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“As I look towards the next phases of growth for Global-e, I’m delighted
to have Mark Batty join the Global-e team. Mark is a talented leader with
very impressive expert knowledge of international e-commerce. He will have
a significant role in building on our international growth and will no
doubt be a key driving force in strengthening our position globally and
achieving our ambitious business goals.”

Commenting on his new role, Batty, added: “It has never been a more
exciting time to work in international e-commerce. The recent pandemic has
laid bare the significant reliance that both brands and consumers have on
online retail, and this is happening across markets worldwide.

“As we become more accustomed to shopping online, it is therefore
important that retailers are clued in on how to maximise their
opportunities across borders. Global-e is at the forefront of this change
and I am looking forward to being a part of its ever-growing team and
driving the business forward.”

Global-e works with more than 350 clients, including Marks and Spencer,
Harvey Nichols, and Reformation, across Europe, North America and Asia and
has over 260 employees based in seven offices worldwide.

Image: courtesy of Global-e



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