Benefit Cosmetics is to join GIRLGAMER as a sponsor for its Sydney Festival, marking the brand’s first entrance into Esports.
GIRLGAMER Sydney Festival is to be held on June 9th and 10th. Hosted by Critical Hit Entertainment in partnership with Grow uP eSports and Evoloop, the two-day festival will feature keynote speakers from leading women in the industry, discussion panels, a careers alley, sponsor activations and gaming zones.
Kelly Neve, Marketing Director of Benefit Cosmetics, said: “When Benefit discovered the GIRLGAMER event was happening in Sydney we jumped at the chance to come on board as a partner.
“At Benefit, we stand for the spirit of sisterhood and have done since we were founded by two boss women in San Francisco in 1976.
“GIRLGAMER encapsulates exactly what we are passionate about at Benefit which is empowering women and girls to do and feel their best. We love nothing more than girls who get out there and kick some butt! We can’t wait to see this come to life over the weekend.”
The GIRLGAMER Esports Festival will also be hosting several regional events in Australia and heading to Brazil, South Korea and Spain. Players who take part in CS:GO, and League of Legends competitions at the events will have the opportunity to qualify for the year-end World Finals, hosted in Dubai.
The World Finals in Dubai will also feature a business conference that includes talks by established international industry leaders, awareness panel discussions, pro players meet & greets, and the GIRLGAMER Awards ceremony.
“Our mission with GIRLGAMER is to empower female players to compete at the highest level,” added Andreia Conceição, Partnerships Manager of GIRLGAMER Esports Festival.
“It’s such a privilege having Benefit as a partner, given the actions taken by the brand throughout their history to support and empower women. We couldn’t be more excited to work with a partner that shares our vision so passionately.”
Esports Insider says: It’s great to see that a global brand like Benefit Cosmetics is committed to supporting women in esports. Having a brand on-board who is recognised around the world, will no doubt help GIRLGAMER reach a wider mainstream audience.