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International esports festival brand GIRLGAMER has announced partnerships with several cosmetics brands for its World Finals event in Dubai, which takes place this week. Johnson & Johnson’s Carefree brand, and L’Occitane will make their sponsorship debuts with GIRLGAMER, while Benefit Cosmetics returns, having previously sponsored GIRLGAMER Sydney in 2019.
Benefit Cosmetics also recently partnered with esports organization Gen.G.
These three brands, along with gaming peripherals partner Logitech G will host onsite activations during the competition.
GIRLGAMER is organized by esports agency Evoloop and presented by non-profit organization Grow uP eSports. The World Finals features a $100K USD prize pool split between Counter-Strike: Global Offensive and League of Legends tournaments featuring some of the best all-women teams in the world.
With these partnerships, GIRLGAMER has now been responsible for bringing four cosmetics brands into the esports space, having previously partnered with Sephora for its festival in Portugal.