French esports organisation Gentle Mates has announced a partnership with esports data and analytics company Shikenso Analytics.
As a result, the company will perform a performance evaluation of the organisation’s existing partnerships using its AI partnership analysis tool.
Partnering with Shikenso will enable Gentle Mates to measure the impact of its partnerships with music streaming platform Deezer, supermarket chain ALDI, and electronics company TCL, among others. Additionally, the partnership allows the organisation to utilise data to drive future partnership opportunities.
The partnership with Deezer saw it become the official music sponsor of Gentle Mates in April 2023. Th deal involves the two parties collaborating on a range of activations utilising the streaming service’s features.
Founded in 2022 by content creators Lucas ‘Squeezie’ Hauchard, Correntin ‘Gotaga’ Houssein and Kevin ‘Brawks’ Georges, Gentle Mates has already made a mark on the French esports sector.
In 2023, its VALORANT roster secured a place in the VCT EMEA league for the 2024/25 season after winning the 2023 VCT Ascensions EMEA event in July 2023. Alongside VALORANT, Gentle Mates also fields a Fortnite roster.
Shikenso partnering with Gentle Mates is a continuation of its client expansion within the esports sector. Clients include the likes of Team Vitality, Fnatic, tournament organiser BLAST Premier, and M80.
Nicolas Borri, Head of Development and Operations at Gentle Mates, spoke on the deal: “Gentle Mates was founded by 3 true leaders in terms of content creation, used to building large and very engaged communities.
“By partnering with Shikenso, our team and our representing agency Bump are now equipped to deliver on this double promise: the outstanding value of our impactful content will be captured and analysed by their expert teams and tools. A fantastic way to drive value for our current partners and our future ones!”