- Huw Hughes
-
|
American fashion and lifestyle brand Gap and unisex brand Telfar are
launching a collaboration.
The announcement was made during a Paris Fashion Week Men’s party hosted
by Telfar
at its multi-level Tronchet store in the French capital – a party which
also celebrated the Gen-Z centric brand’s
autumn-winter 2020 collection which
debuted at Pitti Uomo in Florence earlier this month. The
Gap storefront was skinned with intimate images from the runway show by
artist Elliot Jerome Brown Jr.
“Working with Gap is a dream come true for me,” Telfar founder and
designer Telfar Clemens said in a statement. “It shouldn’t be a surprise
that I’m obsessed with Gap – what I do is about the idea of ‘normal’ – and
changing that – because that is when you change real life. Gap created the
blueprint for my brand because the Gap person is literally everybody: every
possible race, gender, rich, poor. I want to take that idea to the year
2020 – and to take my clothes outside of just fashion capitals and
boutiques and actually make them available for everybody. Gap makes that
possible.”
The party also brought together a unique mix of faces spanning the
industries of music, fashion and art, including Alice Pfeiffer, Ana Kras,
Blake Abbie, Calum Knight, Camilla and Giulia Venturini, Dev Hynes, Honey
Dijon, IAMDBB, Jacob Bixenman, Jordan Barrett, Kate Moss, Sophia Bush,
Violet Chachki, and Stefano Pilati, the iconic Italian fashion designer who
unveiled his first independent venture, called ‘Random
Identities’, at a runway show during Pitti.
“Gap is an iconic American brand with a rich history rooted in embracing
diversity and promoting creativity and innovation, and the Telfar brand is
built on these same principles,” Gap vice president of adult design, John
Caruso, said in a statement. “From the moment we began talking with Telfar
about the collaboration, we were captivated by his vision and the parallels
between the brands, and we are excited to unveil a partnership built on
these shared values. We’re also excited to have a presence at Paris Fashion
Week Men’s for the first time in the brand’s history.”
Additional details on the collaboration will be announced in the coming
months.
Photo Credit : Caleb Krivoshey for Gap
