Gamification has etched itself deeply into many industries today, but what is it exactly? Gamification is best described as the implementation of gaming features and elements in areas and industries with non-gaming contexts to improve user engagement of their product or service. It is used to entice the participation of the people involved or retain their attention. It has gained the attention of many businesses and industries, and they have started introducing gamification in various forms as studies have shown that 81% of people are more likely to use an app or software if it is gamified. Some of the industries that use gamification in one form or the other include the marketing, military, finance, education and even gaming apps. For instance, the military uses gaming for training drills and as a means of solving complex problems.
With the advancement of this innovation, the casino industry took note of this opportunity to add an extra layer of entertainment in their user gameplay experience. Over the years we have seen casinos introduce interesting concepts to keep people more engaged with their products. Gamification can be referred to as the traditional casino promotion and bonus because it increases casino revenue, social interactions and real-time communications with the players on a personal level. The more casinos build relationships like this with their players, the more the players become loyal to the casino.
Identifying Gamification in Casinos
Gamification application varies from casino to casino. Some casinos have implemented gamification right into the casino games while other casinos use some or all the elements of gamification on their platforms engage players and create an excellent user experience. Here are some of the types of gamification that can be found in online casinos.
Leaderboards: Leaderboards is a very simple yet innovative way of engaging customers. Players accumulate points through various activities such as daily races. As you accumulate more points, you climb up the levels on the leaderboard. It is used as a form of prestige and gives players a form of satisfaction to be among the best online casino players. Some casino offer bonuses and prizes such once you reach the top of a leaderboard.
Progress Bar: The progress bar is linked to the number of experience points attained by a player. A certain number of points unlocks the different levels in the progress bar. Other players can see what level and milestone you have reached, and each level can be awarded prizes such as free cash and free spins.
Tournaments, Adventure, Missions and Competitions: This is one of the most creative forms of gamification. Adventure and competitions differ from casino to casino. Goals are set up while trophies and valuables are won depending on the adventure or tournament. Some adventures are set up along with a progress bar, the more wins you get, the more points you accumulate.
Loyalty Points: Want to find a way to keep players coming back and have them experience the VIP treatment, then loyalty points are the way to go. Like any other loyalty point program, the more you spend, the more points you accumulate. At the end of the day, your points can be exchanged for different goodies. Different casinos offer differ loyalty points gifts from free spins, special promotions and special VIP membership. The Loyalty Points program is a way of showing appreciation to all the loyal customers that visit their sites.
Some of the casino using gamification include;
CASUMO CASINO: This casino has been doing the whole gamification thing before anyone knew it existed. They offered level-ups, valuables, casino races, reward programs, and lots more to their players
SHADOWBET CASINO: They feature the loyalty style of gamification, but better. They mix it up with the level up method to improve player loyalty as their levels increased.
KABOO CASINO: The Kaboo Casino features the level up methods, but with a twist – players get to choose their own rewards.
RIZK CASINO: This casino uses the Rizk wheel to captivate its players, and this is quite impressive for a relatively new casino.
These casinos have seized the opportunities brought by gamification and have used it to engage players more. Some casino slots also use gamification, either through intense graphics or adding a nice storyline to the gameplay. Casino gamification has gone a long way in making casino slots more interesting than we know it. This is why games like Tower Quest, Steamtower and even branded slot games have gained popularity in no time. However, it has its pros and cons as players can get over competitive while getting engaged in the game too. From all that gamification has to offer, it is not quite surprising that it is more appealing to the younger generation. Kids love to visualize things and go on adventures, and most importantly, they are competitive. This is why getting visual feedback of the progress they are making and unlocking challenging quests keeps them engaged.
Gamification has started gaining its footing in the casino industry and we have discovered how useful gamification has become in the casino industry. The casino industry is very proactive, and they always find innovative ways to increase the engagement of their players. Gamification is a great way to accomplish this, and there is no doubt that it would become the norm among the other traditional casino games.
