- Huw Hughes
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Four new retailers have signed leases at the British Land-owned
Meadowhall shopping centre in Sheffield.
Swedish lifestyle brand for children Newbie will be opening a
900-square-foot store, one of its first to open in the UK outside of
London. Additionally, the Newbie summer bus, which acts as a mobile,
digital and social showroom for the brand and is currently touring the UK,
will be at Meadowhall from 29 August to 1 September.
Jewellery specialist Lovisa will open a 700-square-foot store where it
will showcase its latest ‘fit-out’ concept.
Additionally, home and body cosmetics brand Rituals and fashion retailer
Hobbs have already opened 1,000-square-foot and 2,000-square-foot stores,
respectively.
The retailers join a host of other brands, including Godiva, Flannels
and Tag Heuer that have opened at Meadowhall following the shopping
centre’s 60 million pound refurbishment programme. An additional 46 million
pounds has also been invested in store upgrades by nearly 80 brands.
Meadowhall has recently seen the benefits of its ‘late-night programme’
– the shopping centre has recorded a six percent increase in footfall since
2018, with over two million people visiting the centre after 4pm since
January.
“Lovisa is very proud to announce the opening of our latest new store at
Meadowhall shopping centre, a strategically important and significant
centre,” Shane Fallscheer, managing director and founder of Lovisa said in
a statement. “It’s a further step in the continued growth commitment of
Lovisa in the UK market. We look forward to delivering to the customers our
latest fit‐out concept along with the on-trend product offering the fashion
savvy women are loving globally.”
Ben Grose, head of retail leasing at British Land, added: “Despite tough
market challenges, Meadowhall continues to draw in exciting new brands and
increasing numbers of shoppers, demonstrating the strong appeal of the best
retail destinations.”
