- Kristopher Fraser
-
|
Yoox Net-a-Porter Group has named Fiona Firth managing director of Mr
Porter. Firth was previously buying director of Mr Porter, a position she
held since she joined the company in 2016. Under her leadership, Mr Porter
saw exclusive collaborations with brands including Gucci, Prada, Saint
Laurent, Brunello Cucinelli, Tom Ford, and Balenciaga.
In September 2017, Firth also played a key role in the launch of the Mr P.
Ready To Wear private label, bringing shoes and accessories to the brand.
In addition, she has overseen Mr Porter’s expansion into key categories
including luxury watches and lifestyle. Mr Porter now stocks almost 600
brands.
Firth will report to Yoox Net-a-Porter Group president Alison Loehnis. In
her new role, Firth will be responsible for driving Mr Porter’s expansion
plans. Prior to joining Yoox Net-a-Porter Group Fiona held Senior
Leadership roles in Menswear Buying for River Island, Harvey Nichols and
Harrods.
“In our leaders we are looking for courageous and passionate team players,
and it is testament to the strength of our talent that we are announcing an
internal appointment for this senior role within our Group,” said Federico
Marchetti, chairman and CEO of Yoox Net-a-Porter Group, in a statement. “I
have always promoted a workplace where merit is rewarded, creating great
career opportunities for those that excel. Fiona has demonstrated she knows
what our luxury customers want, and how to bring this to life in
partnership with the world’s best luxury brands. Mr Porter is the clear
leader in curated, online, luxury menswear and I am extremely excited about
its future under her management.”
“Since Fiona joined the company in 2016, she has demonstrated her deep
understanding of global luxury e-commerce and has built exceptional
relationships with our brand partners,” Loehnis said in a statement. “She
has played a key role in the development and launch of many highly
successful Mr Porter projects and has driven our successful expansion in
new categories. Her dynamic and collaborative leadership style is an
excellent fit for our culture and will ensure a seamless experience for our
talented teams and global partners. I am extremely pleased that she will be
leading the next stage of our ambitious Mr Porter journey.”
photo: courtesy of Yoox Net-a-Porter Press Room
