Facebook's most viewed brand Brave Bison raises profits by 33%

Social media group Brave Bison was Facebook’s biggest publisher in 2018 in terms of global views and had the single biggest page on Facebook, according to its annual results.

The social video company, chaired by Sir Robin Miller, formerly head of EMAP, said the company was seeing significant revenue growth via Facebook channels. Revenues were £21.2 million, a 19% growth, from £17.8 million, with gross profits of £6.5 million up 33%.

The company, ranked the seventh biggest media and entertainment publisher in the world, published Tubular Labs, the largest on Facebook, based on views, and Viral Trnd, the home of trending content on-line, was the single biggest Facebook page in the world.

“Our strategy of owning channels continued in 2018 with the launch of Mutha and Perk. These are both under way and we have started to see some interest from brands and organisations alike. Mutha is focused on the environment and sustainability and has already secured the involvement of the United Nations. Perk is focused on career paths and jobs for young people.

“We have been focused on YouTube partnerships, which mostly involve channel management for leading brands.  Our partnership with golf’s PGA Tour has recently been renewed following significant growth in YouTube subscribers and views.

“Client wins in 2018 include golf’s European Tour and Hewlett Packard.  Significant UK branded content deals include Marriot Courtyard and Puma, both on our Slash Football YouTube channel.  Our licensing business has grown as a result of deals with Sky Q, Tencent and Snapchat.

“The APAC region, which is centred in Singapore, produced another year of solid results ending the year with some good branded content contract wins with Lego and All Nippon Airlines as well as a contract renewal with SK-II, a luxury beauty brand owned by Procter & Gamble. The region has significant further growth potential.

“We have been focused on growing other new revenue streams within our company.  We are in the top 10 of Global Digital Media Publishers according to Tubular Labs and revenue from Facebook is the most significant contributor to the top line.  Viral Trnd, is the biggest Facebook channel in the world in terms of views. Although, this is a great strength it is also a challenge in its unpredictability. A major aspect of our strategy, as illustrated above, is to focus on growing other revenue streams from businesses we have greater influence over.’’

The company is focusing in 2019 on Instagram.

“We have a burgeoning presence on the platform but we will be super-charging this, moving our bigger brands on to the Instagram platform and growing audiences around them.

“The opportunity here is both around our brand work and distribution of branded content campaigns but also advertising revenue, which we expect to launch in some form on the platform this year. Additionally, as an expert in engaging and marketing to Gen Z and Millennial audiences, Instagram is a prime platform,’’ said Claire Hungate, chief executive officer.


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