Facebook to promote voting registration resources to users in the US with the goal of registering 4 MILLION new voters
- The company will roll out the links this week
- Eligible users will get links to register and other voter information
- Links will lead them to their state’s website or a nonpartisan organization
- Facebook says it aims to register 4 million new voters
Facebook will start promoting voter registration links to all eligible US users.
According to the company, it will pin links to the top of user feeds in the US starting July 3 for any users who are of voting age.
An informational box will also give users data on how to register and will direct them to either their state’s registration site or a nonpartisan organization if the users’ state doesn’t have resources readily available.
Facebook will include links at the top of news feeds so eligible voters can easily register. It aims to enlist 4 million users in total
‘This Friday every Facebook user of voting age in the US will be given information, prominently displayed on the top of their News Feed, on how to register to vote. This will be one step in the largest voter information campaign in US history,’ said Nick Clegg, Facebook’s vice president of global affairs and communications in a statement.
Facebook says its goal is to register 4 million new voters and said that it has also been opening up its policies on voter suppression
Last month Facebook also rolled out a voting information center that has information on how to request absentee ballots as well as announcements from local authorities.
It also announced that it would let users turn off ‘all social issue, electoral or political ads from candidates, Super PACs or other organizations that have the ‘Paid for by’ political disclaimer on them.’
The new voter resources come at a fraught time for Facebook which has dealt with backlash over the way it handles hate speech and and other toxic content.
More than 400 advertisers have now pulled their support in a boycott that has continued to spread drawing names like North Face and Levi Strauss.
Facebook’s largest advertisers, however, like Starbucks and Walmart, have remained silent on the issue.