Facebook could soon look more like Instagram with new ‘Popular Photo’ feature that displays only pictures and captions – no status updates or articles

  • Facebook was testing a feature that would make NewsFeed look like Instagram 
  • ‘Popular Photos’ would display only pictures and captions in the user’s feed
  • There is also a ‘See More Photos’ label under pictures so users can keep scrolling
  • Facebook said it was testing the feature last month and has yet to release it 

Facebook is known for its copycat tactics and this time, the firm is pulling inspiration from Instagram.

The social media giant was testing ‘Popular Photos’, which displays only pictures and captions in NewsFeed -omitting articles and status updates from view.

The test, first discovered by TechCrunch, uses an algorithm to present an endless scroll of photos from friends, allowing for more entertaining short browsing sessions.

A Facebook spokesperson did confirm with TechCrunch that it was testing the feature known as Popular Photos in October, but has since concluded.

However, ‘the team is now iterating on the product and plans to do updated tests in the future’, the spokesperson noted.

Facebook was testing ‘Popular Photos’, which displays only pictures and captions in NewsFeed -omitting articles and status updates from view

Facebook was testing ‘Popular Photos’, which displays only pictures and captions in NewsFeed -omitting articles and status updates from view

DailyMail.com has reached out to Facebook and has yet to receive a response.

Facebook is also using Instagram’s layout for captions – it will only show up to 65 characters so the stream isn’t bombarded with words.

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According to TechCrunch, when a person clicks on a photo while using Popular Photos, ‘they can tap on it to see it full-screen on a black theater-view background’.

Normally when a user swipes or scrolls on that photo, they are sent right back to their NewsFeed, but with the new feature they will be presented with an endless scroll of pictures.

There is a ‘See More Photos’ label displayed underneath the initial image, which opens up the flood gates of images shared by friends and those they follow

There is a ‘See More Photos’ label displayed underneath the initial image, which opens up the flood gates of images shared by friends and those they follow 

The process mirrors that of Facebook’s 2014 feature – related videos. After watching a video, the feed automatically scrolls down to another clip that is similar in content

The process mirrors that of Facebook’s 2014 feature – related videos. After watching a video, the feed automatically scrolls down to another clip that is similar in content

There is a ‘See More Photos’ label displayed underneath the initial image, which opens up a flood gate of images shared by friends and those they follow.

The process mirrors that of Facebook’s 2014 feature – related videos.

After watching a video, the feed automatically scrolls down to another clip that is similar in content.

The feature seems to be Facebook’s realization that people enjoy visual content, compared to status updates and articles – and the site has been known to copy Snapchat to do so.

Facebook had released Stories on Instagram two years ago and then rolled it out in its main app.

For both Facebook and Instagram, Stories highlights content in a horizontal layout that disappears in 24 hours – just like Snapchat.

 



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