- Robyn Turk
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It’s the week of Thanksgiving in the U.S., but for retailers this
week is all about what comes after the American holiday. Black Friday
has evolved from a day of markdowns to kick off the start of the
holiday shopping season into an international tradition of major sales
that continue for the whole weekend, or even an entire week for some
retailers.
Ahead of the day of frenzied sales, retail analyst Edited has
compiled research based on last year’s Black Friday shopping trends to
determine an expected outcome of this year’s event.
Considering a retail market that is still recovering “from a
discount-laden Q3 driven by mid-season sales and Amazon Prime offers,”
Edited warns retailers against offering high discounts on best-selling
or trendy items. Read ahead for more specific dos and don’ts,
according to Edited’s research.
Worst womenswear items to discount
Edited warns against discounting items that have continued to sell
well in recent months as retailers should utilize Black Friday is a
way to clear older pieces ahead of the peak Christmas shopping peak
and make room for a new assortment in the new year. The items in this
category, which include animal print, midi and modest dresses,
oversized tees and hoodies, puff sleeve shirts and puffer jackets, can
be trusted to sell even without discounts.
Worst menswear items to discount
Menswear is expected to perform similarly, so retailers should be
sure to sell hot-ticket items like mustard yellow, hoodies, corduroy,
checked trousers, celvet blazers and textured knitwear at full
price.
Best womenswear items to discount
When it comes to determining which items should be marked down in
price for Black Friday, Edited suggests retailers further discounting
items that have already been in sales since September as well as items
that have not been performing well recently. For example, styles like
pencil skirts and one-shoulder dresses have been phasing out of style
has consumers tend more towards newer trends like puff sleeves in tops
and pleats in bottoms. A Black Friday sale could be used as an
opportunity to move inventory of these items to make room for newer
trends.
Best menswear items to discount
In menswear, the best items to discount include chinos and loafers
as consumers opt for more relaxed workwear looks. Chinos have actually
made up for 40 percent of discounted trousers for menswear in the U.S.
market, according to Edited. Anoraks and neon-colored clothing are
also prime for reduction in menswear.
Image: Pexels
