With Valentine’s Day fast approaching, the nation appears to be ‘buzzing’ for it, and as a result eBay has seen an increase in new sex toy sales by nearly 50 per cent in the first week of February when compared to January.
When it comes to new sex toys (ahem!) entering the market – ‘sustainable sex’ is the new buzz search term, with ‘sustainable sex toys’ in the top 10 list of product searched within the category for the first time ever.
According to data from eBay.co.uk, Monday at 9pm is the most popular time of the week to purchase sex toys, as people look to clear the Monday Blues with a little self lovin’.
Outside of the love-fest month of February, October also has one of the biggest spikes in sex toy sales. So it seems you don’t need a ‘beau’ to enjoy Halloween.
Last year eBay recorded a new sex toy was sold every minute from a range of major outlets like Ann Summers and small businesses like BuzzPinky on its site, with the average price of a new sex toy coming in at a wallet-friendly £10.61.
A spokesperson for eBay UK said, “We have seen an extraordinary 81 per cent increase in sales within the category between 2017 and 2019, likely thanks to shows such as Sex Education, which have brought sex to the fore of the public mindset.
“To meet this ever growing demand, we are proud to have a number of specialised sellers driving this category forward, whose specialised knowledge, support, and products are helping to meet the demand of our customers.”
Director of eBay sex toy business BuzzPinky, Chris Rice added, ‘Since starting our journey with eBay in 2017, the market for adult products has gone from strength to strength, and the move away from sexual wellness being seen as a ‘taboo’ subject has allowed us to expand our product offering, from bringing in a wider range of favourites to experimenting with new and innovative lines.”
So which region has the highest sales of sex toys you ask?
Londoners take the title for buying the most sex toys in the UK, and in close second place is the West Midlands where shoppers brought a sex toy every 13 minutes in 2019. At the bottom end of the list is Derbyshire and Norfolk. Check out whether your city made the list below.
Regions ranked by sales of sex toys:
- West Midlands
- West Yorkshire
- South Yorkshire
- Greater Manchester