THE average drinker will spend £38,819 on pints of beer over a lifetime – but Londoners pay more than DOUBLE.
A study of 2,000 Brits who consume alcohol found 57 per cent believe drinks are overpriced, with the average pint setting you back £3.61.
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But those in the capital fork out almost a pound extra at £4.49, resulting in around £82,731 over their adult lifetime.
In comparison the cheapest areas in the country to buy a pint were revealed as Glasgow, where locals pay just £3.01, and Leicester, where a pint is £3.06.
The study, commissioned by SMARTY, also found the average adult would be prepared to pay a maximum of £4.12 for a pint, but those in London who are used to spending more are happy to pay up to £5.07.
A spokesman from SMARTY, the only SIM-only mobile network which gives money back every month for leftover data, said: “The research shows just how much the price of something – particularly a pint – differs depending on where you are in the country.
“Brits are paying much more for exactly the same product purely because where they are based.
“We believe the public should receive the true value of what they pay.”
Top 10 most expensive cities to buy a pint of beer
THESE are the priciest cities to buy a pint.
- London £4.49
- Bristol £3.77
- Brighton and Hove £3.75
- Plymouth £3.46
- Manchester £3.36
- Norwich £3.34
- Newcastle £3.31
- Leeds £3.25
- Leicester £3.06
- Glasgow £3.01
The research also found the average visit to a pub sets Brits back £17.53 on each occasion, with the average adult going out for beverages around four times a month.
In comparison, Londoners spend £23.04 each time and go out twice a week.
More than six in 10 adults opt for pints when drinking out and have approximately three a week.
And a third believe they spend the most money on beer in comparison to other drinks, with only wine coming in as more costly per month, according to 40 per cent.
Half of respondents also think the price of a tipple has gone up in the past five years and a sixth believe this is increasing quicker than the cost of petrol.
But while 61 per cent feel they pay too much for pints when they go out, this goes up to around 80 per cent for those in London.
A quarter would like to only pay for the amount they drink if they were to not finish their beverage and one in 10 admitted they don’t always finish the whole pint.
A fifth of those polled, via OnePoll, also admitted to being worried that the price of alcohol will be affected by Brexit.
Almost two thirds also said pints should cost the same no matter where you are in the country, although those in London would be prepared to travel 10-and-a-half miles for a cheaper drink.
Smarty’s spokesman added: “Off the back of the findings, we’re offering the SMARTY Pint, which gives you the true, honest value.
“If you’re based in London where typically you’re paying nearly double the cost compared to the area with the cheapest pints in the UK, you can head down to Box Park in Shoreditch on 21 November from 5-7pm to get yourself 1.6 times the beer, on us.”
