Somewhere in between rehearsals, the 45-year-old found time to strip off as the latest model for Kim Kardashian’s Skims Men line, following in the footsteps of Nick Bosa and Neymar Jr.
That is on top of his new album, Coming Home – which is set to drop later this week.
Does the man ever rest?
In new snaps that have basically broken the internet, the dad-of-four could be seen proudly posing in nothing but a selection of boxers and T-shirts while clutching a peach, getting everyone more than a little hot under the collar.
Alongside the photoshoot, Kim teased that there was a lot more to come, enthusing: ‘@USHER in our most-wanted base layers. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET.
‘Another juicy surprise: The Grammy-winning icon’s new album, Coming Home, launches Friday, February 9 midnight EST worldwide and Skims is releasing an exclusive, limited edition digital download version with alternative album cover with bonus track “Naked,” available only on skims.com for 1 week.’
Unsurprisingly, fans couldn’t get enough of the snaps and rushed to praise Usher in the comments below.
‘This man has aged wonderfully,’ one said, as another agreed: ‘The absolute thirst trap that this is… good gracious!’
A follower joked: ‘I didn’t listen a word he said. Is Usher included with the purchase?’
An impressed fan asked the question on all of our minds, penning: ‘How Usher managed to look so young for so long?!?’
‘Him holding a peach is giving RHOA,’ an Instagram user joked.
‘Take a bow @kimkardashian giving the people what they want & need,’ a commenter added.
While many, many more took the opportunity to thank Kim for the photoshoot that no one knew they needed.
In a separate video for the campaign, Usher could be seen stripping his T-shirt off to unveil another pair of boxers, telling the camera: ‘My name is U S H E R – some call me Usher. What I do is entertain.
‘I’m wearing Skims cotton boxers. I feel good.’
‘The thing I like most about performing is the element of intimacy between me and an audience. The live experience,’ he said of his upcoming performance and studio efforts. ‘The inspiration of this new album Coming Home is all about romance.
‘It deals with love, happiness. It deals with joy. It’s a love story, but it’s romantic.’
Aside from modelling underwear, Usher is currently hard at work putting the finishing touches to his upcoming Super Bowl show at the Allegiant Stadium.
He’s no stranger to life in Las Vegas, having commanded a sold-out, headline-making residency in Sin City over the last few years, but this marks his first ever halftime show stint.
The Burn musician is following in some very famous footsteps, with Beyonce, Bruno Mars, Coldplay, Shakira and Jennifer Lopez having performed in the coveted slot in previous years.
Who could forget when Rihanna used her performance last year to unveil her second pregnancy?
Over to you, Usher…
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