- Robyn Turk
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Athletics are in fashion. DKNY Sport has collaborated with Major
League Baseball to celebrate the American pastime sport. The
partnership resulted in a capsule womenswear collection that will
launch in time for MLB’s opening day this Thursday.
The sport-inspired collection blends DKNY’s urban aesthetic with
athletic styles such as the sneaker dress, coach’s jacket, cropped
hoodie and leggings. Each piece is cobranded with a MLB team icon so
fans of baseball teams alike can display team loyalty along with the
DKNY brand style.
The collection will be available for purchase on DKNY’s e-commerce
site as well as the MLB site and from Macy’s starting on March 28th.
Items will also retail at select ballparks throughout the country.
Prices for the capsule range from 40 to 160 dollars.
Global of licensed sports merchandise retailer Fanatics, has been
introducing partnerships with high-end fashion brands to bring sports
apparel to a different consumer-base through its “Better Brands”
program. DKNY joins a portfolio of past fashion collaborators
including Vineyard Vines, Dooney & Bourke, Alex + Ani , Levi’s and
Herschel.
