Credit: Dignitas/Caffeine
- Dignitas has added Caffeine as its exclusive broadcaster for team-related content and streams.
- The companies will produce original series based on Dignitas’ Rocket League and women’s Counter-Strike: Global Offensive teams.
- Caffeine has also secured naming rights for the content studio inside Dignitas’ soon-to-be-announced facility in Newark, New Jersey.
Dignitas 
today announced a deal with livestreaming platform Caffeine that makes it the exclusive broadcasting partner of the organization for team-focused content.
The multi-year agreement will see the companies collaborate on original series, including one on Dignitas’ Rocket League team—which won the Rocket League Championship Series (RLCS) World Championship in Season 5 last year—and the organization’s all-women Counter-Strike: Global Offensive team.
Additionally, Caffeine has secured naming rights for the content studio inside Dignitas’ upcoming gaming facility, which will be located near the Prudential Center in Newark, New Jersey, home to the New Jersey Devils. Both teams are owned by Harris Blitzer Sports and Entertainment. Further details about the facility will be announced soon.
Caffeine will also be the home for a forthcoming influencer program from Dignitas, which will “produce original content and live shows for leading influencers at the confluence of gaming and pop culture,” according to a release.
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“In Caffeine, we have found a partner that not only shares our love for gaming and esports, but sports, music, and pop culture as well,” said Dignitas CEO Michael Prindiville, in a release. “The confluence of these verticals is where the future of the industry is going.”
Caffeine has raised $146M USD in funding across rounds led by 21st Century Fox , Andreessen Horowitz, and Greylock Partners, respectively. In February, Caffeine announced a similar exclusivity deal with Natus Vincere , and has also added partners such as DreamHack and the FIFA eWorld Cup in recent months.
