- Robyn Turk
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Diesel has joined forces with iconic American beverage company
Coca-Cola to create a collaborative clothing line made with recycled
materials. Called (Re)Collection, the Diesel x Coca-Cola capsule
incorporates recycled PET derived from plastic bottles and recycled
cotton into beautifully crafted garments.
The collection brings a fresh and modern sensibility to Diesel’s
casualwear aesthetic. Paired with the recognition and popularity of
Coca-Cola, the project aims to raise awareness on the value of
recycling, showing consumers the many uses of discarded plastic.
(Re)Collection features 12 key pieces designed to be seasonless.
Items include a unisex denim jacket with red stitching detail and the
Coca-Cola logo, a denim workwear pant, a pair of women’s shorts
embroidered with the Coca-Cola Spencerian Script and a black zip
jersey tracksuit with a tapered silhouette and accents in the
Coca-Cola red color.
“We are excited to partner with Diesel on this collection,” said
Coca-Cola’s VP of global licensing and retail Michelle Moorehead, in a
statement. “Not only does The (Re)Collection generate awareness of the
importance of recycling in a very approachable way – by showcasing
beautiful fashions created from recycled materials – it’s also a
collection that celebrates individuality.”
The collaborative line launched online on September 27, and can
only be accessed through scanning any recycling logo worldwide. Once a
shopper does this, access to a hidden section of Diesel’s website will
be provided, where the collection can then be shopped.
