I think within our strategy now is doubling down on Bitesize, the numbers for Bitesize, particularly interestingly among all demographics and to put it on linear television during the pandemic was an outstanding success for us so I think you’ll see further investment in Bitesize.
In programmes like Tiny Happy People, we’re just looking at how we evolve them but overall, CBeebies is a brand that, we are under pressure from the likes of Disney and others, and the jeopardy is there, but the truth is what we need to do is make sure we are differentiated… and not frankly becoming a US-style cartoon network to coin a phrase.
We’ve got good plans and excellent leadership of the children’s area in the BBC.
