Spanish fashion brand Desigual has unveiled a 100 percent sustainable
collection made in collaboration with Ecoalf that has been made from waste
and recycled raw materials.
The capsule collection has been designed to “minimise consumption of
natural resources” while also being what the brand calls a “story of true
love that transforms waste into timeless designs”.
The wintery line adopts the concept “reuse, reinterpret, rethink,
relove” and features timeless designs across outerwear, trainers, bags and
accessories, which it adds have been made to “last a lifetime”.
Key styles include short and long padded jackets that are made from 100
percent recycled nylon and are 100 percent Vegan, as they are free from any
materials of animal origin. Both brands also add that because they have
been made entirely with recycled materials and with reused textile waste,
Desigual reduced CO2 emissions by 28 percent and cut the use of natural
resources by 27 percent.
Ecoalf x Desigual sustainable collection
While the lightweight trainers have been made from recycled polyester
from plastic bottles, and the first 2-in-1 reversible beanie designed
exclusively for Desigual by Ecoalf is made from recycled materials, which
was produced using 20 percent less water consumption, 50 percent less
energy usage and 60 percent less CO2 emissions.
Other accessories in the capsule collection include two backpacks made
from recycled nylon, with the black backpack being lightweight and
waterproof, and took 20 percent less water to make as well as utilising
recycled polyester from bottles and fishing nets.
The move is part of the Desigual’s wider commitment to sustainability,
which it states is a “path it will continue to follow in future
collections,” with 11 percent of its spring/summer 2020 and 20 percent of
its autumn/winter collections being sustainable.
Commenting on the collaboration, Javier Goyeneche, president and founder
of Ecoalf, said in a statement: “Reducing environmental impact is
everyone’s responsibility. This is why alliances between fashion industry
companies are essential to continued progress towards a model that
facilitates sustainable fashion manufacturing.
“Joining forces with Desigual in this effort to pair their unique
designs and creativity with sustainability and a commitment to the
environment is both challenging and satisfying.”
Ecoalf is a pioneering brand in terms of sustainability and innovation,
launched 10 years ago with the goal of manufacturing the first generation
of fashion items made from recycled materials that would be able to match
top non-recycled products in terms of quality, design and technical
properties. They have developed more than 300 different fabrics including
materials the brand recycles such as plastic bottles recovered from the
seafloor, cotton, used tyres, abandoned fishing nets and wool.
By recycling plastic bottles, Ecoalf states that it makes water savings
of 20 percent, power savings of 50 percent, reduces air pollution by 60
percent, and saves 27 percent in terms of natural resources.
Desigual isn’t new to sustainable innovations, in 1984 the brand was
born through a now-iconic jacket made from scraps of vintage jeans. The
denim patchwork jacket became one of the world’s first upcycled garments.
Images: courtesy of Ecoalf / Desigual
