Mentioned in this article

  • Chinese telecommunications company China Mobile has partnered with TJ Sports, NetEase, and Blizzard Entertainment to host the “2019 China Mobile Cyber Competition” featuring a total prize pool of over ¥1M RMB ($146K USD). 
  • China Mobile will apply “5G+4K” technology to provide an “exclusive 4K ultra HD watching experience” on both television and mobile devices for its users. 
  • In addition, “Carry Card,” an esports exclusive mobile package, will be offered by China Mobile. The plan includes over 40G phone data and monthly in-game items.

Chinese telecommunication giant China Mobile (NYSE: CHL) announced a partnership deal with game publisher NetEase Database-Link-e1521645463907, Blizzard Entertainment Database-Link-e1521645463907, and TJ Sports Database-Link-e1521645463907. The deal will mainly focus on hosting China Mobile’s own 2019 China Mobile Cyber Competition (CMCC), starting in July and running until November. The competition will feature League of Legends Database-Link-e1521645463907 and Hearthstone Database-Link-e1521645463907, with the promise of over ¥1M RMB ($146K) in prize money. 

According to Zhang Dong, marketing director of China Mobile, the company will apply “5G+4K” communication technology to provide an “exclusive high-speed 4K ultra HD viewing experience” on both television and mobile devices for its users. In addition, the company will also create an “Esports Event” TV channel in its Internet Protocol Television (IPTV), which covers over 31 Chinese provinces and reaches 100M television users. 

China Mobile will also provide an esports exclusive mobile package to customers called “Carry Card” offering 40G high-speed phone data and monthly in-game items.

Related Article: TJ Sports Opens LPL Franchise Slot Bids for 2020, Seeks New Partners

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China Mobile is one of the largest broadband providers in China with a userbase of around 168M as of April 2019, according to Forbes. TJ Sports is a joint venture established by game publisher Tencent Database-Link-e1521645463907 and Riot Games Database-Link-e1521645463907 to facilitate League of Legends esports in China. At the Tencent Global Esports Summit last week TJ Sports announced that it will open one or two slot bids for 2020 League of Legends Pro League (LPL). NetEase is the exclusive Chinese distributor for game developer Blizzard Entertainment.



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