- Robyn Turk
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Chanel has announced that it will begin production protective face
masks to help prevent the spread of COVID-19. The French luxury house
is currently making prototypes and will roll out production upon
approval from the French government.
The company previously announced that it would halt
production of its own merchandise for a short period of time as a
result of the global pandemic. It has also canceled its upcoming
cruise show, scheduled for spring.
Despite the virus’ impact on Chanel’s business, the company has
been steadious in contributing to resolution. It has already pledged
1.2 million euros to the French public hospital system in France, and
is continuing to pay its workers eight weeks worth of salaries despite
closures of operations.
Fellow French luxury groups, including LVMH and Kering, have
already begun lending their facilities to the production
of medical equipment. According to the country’s health minister,
France goes through 40 million protective masks per week and is in
need of more production.
Photo credit: Wikimedia commons
