- Marjorie van Elven
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Surprise, surprise: Virginie Viard will not be alone at the creative
helm of Chanel. Although she was announced as the label’s new Artistic Director on
the day of Karl Lagerfeld’s passing, one week later the French fashion
house decided to appoint two people to share the role, according to Vogue.
Image Director Eric Pfrunder, also a longtime collaborator of
Lagerfeld’s, will be the label’s Artistic Director of Fashion Image,
leading its creative vision in matters related to advertising, marketing,
films, events and digital, while Viard will be responsible for the haute
couture, ready-to-wear and accessories collections.
Pfrunder joined Chanel in the same year as Lagerfeld, in 1987, and is
often credited with inspiring the designer to pursue photography.
