- Danielle Wightman-Stone
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Model and actress Kate Upton has been announced as a brand ambassador or
a “Goose Person” for Canada Goose, which will see her not only fronting the
brand’s spring 2020 global campaign, but also raising awareness on climate
change, as the company will be continuing its support of Polar Bears
International.
“I first discovered Canada Goose when I was in Antarctica and
temperatures were as low as -20°F… that jacket kept me from freezing!
I’ve used their products from the most extreme cold temperatures to rainy
downpours and their quality is second-to-none,” said Upton in a statement.
“After being a long-time fan, I’m proud to officially partner together and
to support the incredible work they do for the environment. I’ve learned
that what’s happening in the Arctic, doesn’t stay in the Arctic – and
Canada Goose is a company that is making a difference.”
The spring campaign, fronted by Upton, features a seasonal expansion of
the Polar Bears International collection. The capsule first debuted in
autumn/winter 2007 with parkas and accessories for men, women and children
in a signature bright hue, known as “PBI Blue.”
Now, for the first time, the Canada Goose PBI collection includes five
spring styles, including rainwear, windwear and lightweight down options,
and 50 US dollars from the sale of each jacket goes directly to Polar Bears
International, providing critical funding for polar bear and environmental
research and advocacy. Since the launch of the collection, Canada Goose has
donated more than 3.5 million US dollars to the organisation.
Canada Goose president and chief executive Dani Reiss, added: “Kate is a
progressive thinker, a role model, and a passionate advocate who has a
positive influence on the world. We admire and are inspired by her focus on
making this a better place for future generations.
“As an authentic and driven entrepreneur who inspires those around her,
Kate naturally exudes our brand values, and we are thrilled to have her
represent this important collection.”
Canada Goose’s spring 2020 campaign also launches with the unveiling of
its online short film, Bare Existence, produced in partnership with Stept
Studios that shows the important work that Polar Bears International does
every day to fight climate change.
Image: courtesy of Canada Goose
