- Robyn Turk
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Blue Life has announced the introduction of a new “Try Before You
Buy” service. The California-based label was founded in 1995 as a line
of contemporary basics to cater to the southern California lifestyle.
It is distributed internationally through boutiques and department
stores.
Blue Life’s Try Before You Buy scheme is available through a new
direct-to-consumer website. It offers exclusive designs created
specifically for this service, which customers can order for a 7-day
trial before purchasing.
“Ecommerce is changing rapidly and shoppers want great products
along with the ease and convenience of brick and mortar retail,” the
company’s CEO Eddie Bromberg said in a statement. “When we decided
that Blue Life needed its own web presence to support our wholesale
partners, we knew that it was an opportunity to provide an elevated
service offering to our direct customers as well.”
The product line available in the Try Before You Buy program will
only be available through Blue Life’s e-commerce site. Shoppers will
receive these items with free second day shipping after ordering
through the site, and will have 7 days to try on and test the clothes.
Anything they choose to keep will be charged to their credit cards
following the trial period, or customers can ship items back to Blue
Life with complimentary return shipping.
Photo: Blue Life campaign
