- Huw Hughes
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Burberry has become the latest big fashion name to dive into the digital
world of gaming with the launch of its first online game, ‘B Bounce’.
The British luxury label’s new game will be available globally on
Burberry.com for the first time as well as on the super-size screen inside
Burberry’s flagship store on Regent Street in London.
So what does the game entail? Well, it centres around a deer-shaped
character dressed in one of three Thomas Burberry monogram puffer jackets
who players must bounce upwards between platforms to reach the moon.
Players gain extra speed by collecting Burberry’s gold TB logos and drones
as they go.
First prize will be a jacket from the new Burberry puffer collection,
available to players in UK, US, Canada, China, Japan and Korea, with other
prizes including custom made GIFs and virtual Burberry puffer jackets
edited onto a digital picture of their choice.
Burberry is joining an increasing number of brands testing their hands at gaming as a means to
engage with a younger and more digital-savvy consumer, with Adidas earlier
this month becoming the first retailer to allow customers to purchase items within a Snapchat game.
Mark Morris, senior vice president of digital commerce at Burberry said
in a statement: “We have experimented with gaming in China, but B Bounce is
our first playful extension into this format to entertain and connect with
our new, younger consumers around the world. We know that they are living
in an increasingly gamified environment both online and offline and we are
excited that they can join the Burberry community – and explore our new
puffer collection – in this way.”
B Bounce launches alongside Burberry’s new puffer jacket collection and
will be available to play on Burberry.com from Monday 21 October.
Photo courtesy of the brand
