- Danielle Wightman-Stone
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Bluebell Group, which has been successfully breaking luxury brands into
the Asian market since 1954, has expanded its partnership with Italian
brand Brunello Cucinelli to manage its operations in Taiwan.
The move follows the successful joint venture in Singapore and will
allow Brunello Cucinelli to grow its brand presence in the country and in
Asia overall.
The new joint venture company for the Taiwanese market has been
developed to roll-out additional mono-brand stores and elevate the brand
image further on the market, with the aim of building a highly qualitative
retail presence in the key cities of Taiwan.
This will include taking over two existing Brunello Cucinelli stores in
Bellavita (Taipei) and Top City Fareastern (Taichung), and focusing its
efforts on opening new stores in key retail locations and enhanced the
customer experience and product offering.
Bluebell Group’s managing director for Taiwan, Hong Kong and Macau, Samy
Redjeb, said in a statement: “Following the success of our joint venture in
Singapore, we are energised by this second partnership with Brunello
Cucinelli in Taiwan. It is a testament to our leadership in the luxury
retail space in Asia, and we look forward to taking such an iconic and
inspiring Maison to new levels in this market.”
Luca Lisandroni, Brunello Cucinelli co-chief executive, added: “We are
excited about the opportunity to take our partnership with Bluebell Group
to the next level and look forward to a bright future together in this new
venture. It has always been a pleasure to work alongside them, as we share
a vision with common values and corporate philosophy.
“We believe in quality first, from our partnerships to our product and
with Bluebell Group by our side, we are confident that we will be able to
have the excellence of their experience to help us share our story and
message in the region of Taiwan.”
Images: courtesy of Brunello Cucinelli
